Hello
At CHOO, we believe in the power of genuine hospitality to transform moments into memories and transactions into lasting relationships. We're not just consultants;
we're your partners in creating a hospitality experience where every guest feels valued, every smile is earned, and every challenge is met with passion and dedication.
​
SIRIPORN TRACHOO
FOUNDER
My Story . My Passion
"Hospitality isn't just a job; it's a way of life. It's about creating moments, memories,
and connections that last a lifetime"
That's the philosophy that has driven me, throughout my career in the dynamic world of hospitality and tourism. From my early days with renowned groups like Four Seasons and Accor, to my independent ventures consulting for hotels, resorts, restaurants, and bars, my passion for this industry has only grown stronger.
I've had the privilege of orchestrating world-class events, crafting compelling marketing campaigns, and building meaningful relationships with industry leaders across the globe. I've even shared my love for Thai cuisine on television with Michelin-starred chefs! Each experience has deepened my appreciation for the artistry and dedication that goes into creating exceptional hospitality.
But it's not just about the glitz and glamour. It's about the people. The smiles on guests' faces, the camaraderie among colleagues, the shared sense of purpose that makes every day in this industry so rewarding. That's what inspired me to found CHOO Hospitality.
CHOO is more than just a consultancy; it's a culmination of my passion and expertise, a platform to empower others in the industry I hold so dear. It's about sharing knowledge, fostering growth, and helping hotels and brands reach their full potential.
So, whether you're a seasoned hotelier seeking fresh perspectives or an aspiring entrepreneur with a dream, I invite you to join me on this journey. Let's create something extraordinary together, fueled by our shared love for hospitality.